The Attraction Marketing & List Building Authority
Marketing 101. Lesson 1. Press releases.
Have you ever marketed your business with press releases? If you have not tried it you are missing on a lot of traffic. Few years ago I was involved in another business opportunity, and I was introduced to the mentor who taught me the art of press release writing. Back then, few online marketers were using press press releases as the main marketing method. I decided to do opposite from what others do. I discovered how powerful press releases are.
Just recently one of my press releases I wrote about a business was generating close to 5 million hits in one year. I saw the amazing power behind this forgotten marketing strategy. A lot of my clients ask me how could I do that. All I can say that I love writing, and it is my passion and I give my audience value and the information that can interest them. It is that simple. Press releases are about giving solutions to the problems, educating the audience and informing them about events and just important news. It gives the people extra information to make decision about a product, service or some company.
Lets start with a simple explanation of a press release.
First of all, press release is your key to the successful publicity. First of all it is your personal story. The stories create curiosity. You can make it as announcement about new business, launch of the product, celebrating events in your life and etc.
Second of all press releases create credibility for you and they cost you very little money to distribute online and very little time is required to put it together.
Third, press releases can be picked up by other online distribution companies and give you more publicity that you ever imagined. It builds trust between you and a potential buyer, your future client. Press releases assisted me in so many ways from just driving traffic to creating amazing business partners and the best part is that those press releases are still online.
If a business owner writes three press releases a week, it comes to 150 press releases a year. It is not a difficult task and your name will be all over the internet.
How do we write a good press release, SEO friendly?
First of all we must do keyword research. I recommend to use marketing samurai program to do keyword research.
Secondly, use long tail keywords.
Third make sure submit to free and paid press release online distribution companies.
Sometimes you can submit to offline services in your local area. It is all about someone seeing it.
Make it interesting, exciting! Stay tuned for my next marketing secret # 2
Just recently one of my press releases I wrote about a business was generating close to 5 million hits in one year. I saw the amazing power behind this forgotten marketing strategy. A lot of my clients ask me how could I do that. All I can say that I love writing, and it is my passion and I give my audience value and the information that can interest them. It is that simple. Press releases are about giving solutions to the problems, educating the audience and informing them about events and just important news. It gives the people extra information to make decision about a product, service or some company.
Lets start with a simple explanation of a press release.
First of all, press release is your key to the successful publicity. First of all it is your personal story. The stories create curiosity. You can make it as announcement about new business, launch of the product, celebrating events in your life and etc.
Second of all press releases create credibility for you and they cost you very little money to distribute online and very little time is required to put it together.
Third, press releases can be picked up by other online distribution companies and give you more publicity that you ever imagined. It builds trust between you and a potential buyer, your future client. Press releases assisted me in so many ways from just driving traffic to creating amazing business partners and the best part is that those press releases are still online.
If a business owner writes three press releases a week, it comes to 150 press releases a year. It is not a difficult task and your name will be all over the internet.
How do we write a good press release, SEO friendly?
First of all we must do keyword research. I recommend to use marketing samurai program to do keyword research.
Secondly, use long tail keywords.
Third make sure submit to free and paid press release online distribution companies.
Sometimes you can submit to offline services in your local area. It is all about someone seeing it.
Make it interesting, exciting! Stay tuned for my next marketing secret # 2
2 Comments
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Comment by Daphne on December 17, 2008 at 8:06pm - Great info...now I gotta go and figure out how to do that "keyword" searching....and then get to writing!!
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Comment by Tatyana Gann on December 17, 2008 at 8:10pm -
Daphne
Get free version of marketsamurai.com great software.
Make sure keywords get no more that 30,000 results when you type that keyword in "quotation mark"
Have fun. Test. I do with free press releases and see if it works. If it does then no need to pay someone for PR with hope they will do SEO for you.
Are you on twitter? we can stay in toucb www.twitter.com/russiandiva
I am also on facebook..
Tatyana Gann
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