One video can be distributed to SO MANY channels of media, the busiest channels such as Facebook, Twitter, Youtube and now also cool little things like twit vid too - this is how they become viral - when someone likes what it is you say - they share it - and from there - someone else shares it - it's kind of like a MASSIVE GAME of chinese whispers!
Not only that, unlike other forms of marketing, the longer a video stays online, the more momentum it builds and the more power it has. Other people can put your video on their site; exposing you to a market you never knew you had! Not to mention the fact that you can specifically keyword target audiences - lol, as you can see I am a massive lover of video, they;re a fun way to get yourself on line being the powerful person that you are!
BTW - If you don't want your head on the camera - why not consider powerpoint presentations or using a program such as Camtasia or ScreenFlow to do tutorials etc?!
Practice makes perfect though, the more you do it, the more confident you become. I will never forget making my first video and publishing it to YouTube. It gave me the biggest adrenaline rush knowing that I could actually communicate with people all over the world. My partner hated it - he thought some loony from a foreign country would track me down and kidnap me in the middle of the night - however - he has now adjusted to me being all over the place with video!
If you're not marketing with video just yet - it is definitely something you should consider incorporating in to your marketing funnel -as the EXPOSURE is MASSIVE!
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